Monday, September 22, 2008

A nonprofit suffers

One of the great things about the newsroom at The San Diego Union-Tribune is a quirky little coffee bar that offers a dozen types of quality joe, every brand of decent candy ever produced (I've even seen some Big Hunks in there) and a handful of other journalist delights, including Famous Amos cookies, Bazooka Joe bubble gum and even a few varieties of granola bars. Snugged tightly in a room the size of a La Jolla walk-in closet, the coffee bar attracts not only reporters, editors and news assistants, but advertising reps from the second floor, human resources personnel from the bowels of the building and accountants and editorial writers from the fourth floor. There have even been sightings of U-T CEO Gene Bell.

Since it began, all profits generated from the sales - $230,000 to date, including $18,000 last year - have gone to the local chapter of Meals on Wheels. No one profits from this but the elderly. But with the pending buyouts of 25 staffers from the newsroom, there are fears the operation may have seen its last hurrah. The person responsible for managing the little bistro, for making sure the bills get paid and donations sent to Meals, is leaving. Medical writer Cheryl Clark, who comes in on weekends to stock up on coffee, pretzels, potato chips and biscotti, is gone Sept. 30.

The effort started out simply enough in 1990, I'm told, with the convergence of the newsroom's insatiable desire for coffee and the fleeting popularity of the television series Twin Peaks among a handful of dedicated staffers. In the early days, the bar consisted of nothing more than a coffee pot on a desk near the editor's office. But that pot soon multiplied, and before long, munchies were being offered - I hear cherry pie was the tipping point - for a price. When organizers realized they were turning a profit on the endeavor, they had a dilemma on their hands: What to do with the money.

Being fans of Twin Peaks, they asked themselves: What would Laura Palmer do? There was only one answer: Give the money to Meals on Wheels.

The effort grew. Profits rose like the price of stock in a dot.com company. A couple years later, when space became available for a real coffee bar in a small room with a sink, the Meals on Wheels effort had hit the big time.

Several people have kept the coffee bar going over the years, but none has been more instrumental than Cheryl. When the cash stops flowing but the coffee keeps going, she gets on folks to ante up. On more than a few hundred occasions, she's floated coffee and snacks on her own credit cards until she could recoup the cash by laying out a guilt trip a Jewish mother would be proud of.

Cheryl is leaving, and uncertainty about the future of the coffee bar permeates the third floor. A notice went up this morning promising the bar will be closed only for a facelift. It's unclear, however, who would oversee the operation, and the offerings won't be nearly as ample as in the past.

3 comments:

cheryl said...
This comment has been removed by the author.
cheryl said...

blogger, this is cheryl.
thank you for your kind words.

it's true that i started the coffeebar way back when, schlepped to costco, smart and final, sam's club, and pannikin to pick up all the stuff you see, counted money every night, paid the bills and meals-on-wheels. responded to demands for obscure food items, fixed coffeepots, called the plumber when things broke, published a newsletter and a website, called "The Slurper," and hopefully made the u-t a happier, if not fatter, place. it was a lot of time and effort, but it was fun spending other peoples' money on such a good cause. it's one of the things i'll miss the most.

thank you, and best wishes, cheryl

cheryl said...

Leana DeKock and Carolina Guzman are Saints. They have taken the lance and have charged ahead to keep the CoffeeBar alive, not only alive, but actually beautiful. The CoffeeBar will get a facelift, a paint job, new shelving (to replace the old ugly rusted shelving from Container Store) and even a new name perhaps. I'm very grateful to both of them for paying us the highest compliment by preserving and enhancing what we've built up over the years. Marty from maintenance will be helping. Leana herself has done an amazing job of making sure all the goodies have been neatly and efficiently stocked since she took over as Barista Major in January. If you see her, tell her what special people both she and CArolina are.

Again, many thanks to them both. I can't wait to visit and see what they've accomplished.